Case Studies

Continental China Megacity Mobility Solutions Incubator 2019

Project Objectives

Company Objectives

Adopt and apply a completely new entrepreneurial process and mindset;

Help internal teams validate their innovative ideas with real customers and leads to more launching opportunities;

Accelerate the process of prototyping and building Minimum Viable Product (MVP) to go to market faster.

Pain Points to Address

A multitude of BU’s and markets all with its own dynamics and interests;

Time-consuming and costly process for idea and concept development;

The challenge to quickly learn from the market feedback and improve iteratively.

XNode Solution

Lean Startup Methodology:

Intensive acceleration workshops over three months
Using lean startup concepts to build solid business models and test hypotheses
Rapid prototyping to develop a minimal viable prototype at the end of 3 months

Entrepreneurs-in-Residence:

Our Entrepreneur-in- Residence, Sina, an entrepreneur with experience with digital marketing and the Chinese consumer ecosystem,
Through weekly touchpoint meetings, Sina will guide the team as they work on their product, providing valuable insights and guidance

Stakeholder Engagement:

XNode will facilitate the discussion between ASI’s Europe team and Chinese team
Team will tap onto our community of external partners, investors and mentors

BMW Open Innovation

Objectives

Scouting top-notch Chinese start-ups for collaboration on both business and tech development with the aim to become the partner and early adopting venture client of selected startups.

Pain points

BMW did not have the connection with startups, entrepreneurs, community and network

Lack of experience in creating and managing Proof of Concepts, Pilots and Business cases together with startups

Ideation Workshop @BMW BeiJing

On Oct. 12th 2018, BMW Ideation Workshop was held in Beijing.

Together with colleague from 4 Bus（business unit）, we helped to better clarify the challenges and pain points faced by BMW

Oney Incubation Program

Objectives

Active exploration of 3 new business opportunities for Oney, Achieving Problem/Solution fit through rapid iteration and customer interaction, building a bankable business case to gain HQ support for follow-on investment.

XNode Solution

Oney Incubation Program: a tailor-made incubation program to rapidly explore the 3 business opportunities through a rigorous process of validation and customer interaction. After the program, 1 proposition was turned into a compelling business case with customer traction, while the other 2 proposition proved not to be viable in the market.

Intel GrowthX

About Intel GrowthX

Formerly known as Ideas2Reality, GrowthX is an innovation program at Intel China that helps our businesses grow inorganically and incrementally.

Each year, we explore dozens of new ideas and pick 10 best ideas to run through our award-winning acceleration program.

The program is sponsored by Ian Yang, Intel China President and Brent Young, VP & Director China Corporate Strategy Office and is truly a cross-BU, customer- centric and one Intel effort.

Impact on business

Over the past 3 years, GrowthX has explored 500+ ideas, accelerated 40+ projects, landing 9 ideas into the market creating an incremental revenue of $25M with an outlook of $275M over the next 5-year.

Kering Innovation Workshop

50+ brand managers

Kering China and APAC

2-day innovation workshop in Shanghai (powered by Fabernovel and XNode)

Goals

To gather in-depth knowledge on pre-determined topics relevant to Kering group’s strategy and get inspired by best innovation practices in different fields and industries

Participants

Various brand managers from China and the APAC region, as well as innovation team from the group

Outcome

Identified trends and inspirations not only limited to luxury industry
Potential business challenges and opportunity identified with a follow-up by adopting new ideas for innovation within respective major brands of Kering
An ideation workshop in Hong Kong for 200+ Gucci store managers

Sanofi Hackathon 2020

Program Overview

XNode teamed up with Le Wagon and co-delivered three 3-day Wechat Mini Program Hackathons for Sanofi.

The hackathon aimed to empower Sanofi's in-house innovators to

‍Refine their innovative ideas,
Try to validate their proposition,
Develop an interactive prototype,

through a series of tailor-made workshop and coaching.

‍

XNode offered end to end solution, which includes:

Material design and onsite decoration
Workshop facilitation and pitch rehearsal
Retrospective article and media

And won the award of Sanofi Innovation Community Partner

L'Oréal Learning Expedition

12 executive managers

L'Oréal China R&I (Research and Innovation)

3-day learning expedition in Shenzhen & Guangzhou

Goals

An inspirational starting point to trigger the L'Oréal management team as industry leaders. How we can create a customer experience or lead new lifestyle / lifestyle shifts through L'Oréal products. Look for forward-thinking, innovative approaches, and fun experiences.

Participants

Management team from L'Oréal China R&I covering all product lines, HR, finance and communication.

Outcome

Getting opened to more external innovation and startup connection
3 internal initiatives to be carried out regarding new technology adoption and talent development

Osram 2019 X-pioneer

Building the OSRAM Engine of Innovation

XNode worked with OSRAM China BUs to scope and identify business opportunities. Together, 5 innovative ideas with clear pain points and opportunities were defined.

The goal of the X-Pioneer acceleration was to rapidly generate business impact for OSRAM. It also aims to leverage the speed and agility of startups in combination with the existing client network and resources of OSRAM to experiment with new business models.

The innovation journey started with ideation

XNode organized an ideation workshop with multiple BU teams to identify business challenges and opportunities for OSRAM.

At the end of the ideation session, outputs were:

High potential technologies and innovations for implementation
Relevant business challenges and opportunities
Preliminary project roadmap for acceleration

Demo Day

On May 27th 2020, X-Pioneer demo day was held in Shanghai with over 40 participants from different business units including smart lighting, automotive, and smart city.

Nipa Mini Acceleration Program

NIPA | National IT Industry Promotion Agency, https://www.nipa.kr/

Goals

XNode worked with the 2 selected Korean startups on their business model localization and business partner meetings, helping them fully embedded in the market and accelerating their entry to China.

Participants

LIVE K is the Korean Culture Convergence Contents Creator. With this many show contents combined with CT such as Motion Graphic, Media Facade and Hologram, you can enjoy a perfect Korean Media Art, Holographic Show and splendid Interactive Media Show & Exhibition.
Datakobold is a subculture contents technology enterprise. We are currently serving the web-based web comics editing application ‘Boolatoon’, which aims to contribute to the creation of a sustainable creative environment and the development of the cultural industry.

Outcome

Article Recap: https://mp.weixin.qq.com/s/PKjhmXHBFNl56NpZJt_dKg

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Case Studies